Quantitative Approaches in Business Studies, 8th edition

Build your confidence in using and interpreting quantitative methods

Quantitative Approaches in Business Studies provides a clear and accessible introduction to quantitative methods, ideal for students of business and management courses in Undergraduate, Master's and professional programmes.

When you begin your business degree, it is hard to have an idea about what to expect from a quantitative methods course. This textbook will help you tackle the crucial challenges of statistical and mathematical techniques. You will also learn how the latter contribute to different operational aspects such as the effective running of an organisation, the decision-making processes and operational efficiency.

With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build your confidence in quantitative methods, encouraging the conceptual understanding as well as practical aptitude on the subject.

The text leads you from the initial chapter and revision of basic mathematics to the concluding chapter discussing statistical research methods for student projects.

New to this edition

• Many new 'Quantitative Methods in Practice' examples, drawing from recent and topical articles in the press and beyond.
• Substantial case studies at the end of each chapter, integrating the learning material.
• Revised and updated content throughout.