Strategic Management and Competitive Advantage: Concepts, Global Edition, 6th edition

Published by Pearson (February 18, 2019) © 2020

  • Jay B. Barney Utah University
  • William S. Hesterly University of Utah
£44.99
Instant access

Access details

  • Instant access once purchased
  • Fulfilled by VitalSource
  • For titles accompanied by MyLab/Mastering, this eBook does NOT include access to the platform

Features

  • Add notes and highlights
  • Search by keyword or page
Products list
£76.99
Free delivery

Details

  • A print edition

Title overview

For courses in strategy and strategic management.

Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

Table of contents

  1. 1. What is Strategy and the Strategic Management Process?
  2. 2. Evaluating a Firm’s External Environment
  3. 3. Evaluating a Firm’s Internal Capabilities
  4. 4. Cost Leadership
  5. 5. Product Differentiation
  6. 6. Flexibility and Real Options
  7. 7. Collusion
  8. 8. Vertical Integration
  9. 9. Corporate Diversification
  10. 10. Organizing to Implement Corporate Diversification
  11. 11. Strategic Alliances
  12. 12. Mergers and Acquisitions

Need help?Get in touch