Published by Pearson Business (December 29, 2011) © 2012
TRUTH 1: INNOVATION IS NEW STUFF THAT IS MADE USEFUL
TRUTH 2: A BEAUTIFUL IDEA IS NEVER PERFECT
TRUTH 3: A CRISIS IS A TERRIBLE THING TO WASTE
TRUTH 4: A GREAT INNOVATION DESERVES A GREAT NAME
TRUTH 5: ANY FOOL CAN DO EITHER, GENIUS DOES BOTH
TRUTH 6: ALL NEW IDEAS ARE MADE OF OLD IDEAS
TRUTH 8: BETTER TO ASK FORGIVENESS THAN PERMISSION
TRUTH 9: CREATIVITY IS A PROCESS NOT AN ACCIDENT
TRUTH 10: CREATIVITY IS ITS OWN REWARD
TRUTH 11: CROWDS ARE MAD, BAD AND ADVANTAGEOUS TO KNOW
TRUTH 12: CUT INNOVATION SOME SLACK
TRUTH 13: CURE APATHY BY SHARING PURPOSE
TRUTH 14: DO WHAT YOUR COMPETITION WON’T
TRUTH 15: DON’T GET LOST IN TRANSLATION
TRUTH 16: DIFFERENT STRUCTURAL STROKES FOR DIFFERENT FOLKS
TRUTH 17: EVEN USELESS CAN BE USEFUL
TRUTH 18: EVERY COMPANY NEEDS AN IDEA MARKET
TRUTH 19: EVERYONE CAN LEARN TO THINK BETTER
TRUTH 20: FIND THE BUZZ THAT WORKS FOR YOUR PEOPLE
TRUTH 21: FREE YOUR CHILDREN BEFORE SOMEONE EATS THEM
TRUTH 22: GET YOUR DUCKS IN A ROW
TRUTH 23:GOT TO SHARE MORE TO GET MORE
TRUTH 24:HELL HATH NO FURY LIKE TALENT SPURNED
TRUTH 25:HIRE FOR HOW THEY LEARN, NOT WHAT THEY KNOW
TRUTH 26:HOW MUCH IS THE FUTURE WORTH?
TRUTH 27:IDEAS ARE FRAGILE, HANDLE WITH CARE
TRUTH 28:INNOVATE YOUR WAY OUT OF RECESSION
TRUTH 29:INNOVATION CAN BE MEASURED
TRUTH 30: INNOVATION IS NOT EVERYWHERE
TRUTH 31:IT’S A CULTURAL THING
TRUTH 32:JUST ENOUGH DISUNITY FOR PROGRESS
TRUTH 33:LEADERS GET THE INNOVATION THEY DESERVE
TRUTH 34:LITTLE DIFFERENCES MAKE A BIG DIFFERENCE
TRUTH 35:LOOK OUTSIDE FOR A BIGGER BRAIN
TRUTH 36:MADONNA KNOWS MORE THAN YOUR BOSS
TRUTH 37:MEETING OF MINDS NOT MINDLESS MEETINGS
TRUTH 38:MOST THINGS WILL FAIL, GET OVER IT
TRUTH 39:NOT ALL NETWORKS ARE CREATED EQUAL
TRUTH 40:OPEN SPACES, OPEN MINDS
TRUTH 41:PEOPLE JUDGE YOU FIRST, THEN YOUR IDEAS
TRUTH 42:POWER IS ORIGINALITY’S BEST FRIEND
TRUTH 43:QUICK FIXES CAN LEAD TO GREAT INNOVATIONS
TRUTH 44:REINVENTING THE WHEEL IS A GOOD THING
TRUTH 45:SECOND CAN BE BETTER THAN FIRST
TRUTH 46:SOME IDEAS ARE EASIER TO SWALLOW
TRUTH 47:SOMETIMES YOU HAVE TO GAMBLE EVERYTHING
TRUTH 48:SUCCESS IS AN S-SHAPED CURVE
TRUTH 49:THE IDEAL DESIGN IS THE SIMPLEST DESIGN
TRUTH 50:THIS IS GOING TO HURT
TRUTH 51:UNDERSTAND CHANGE TO MAKE PROGRESS
TRUTH 52:WELCOME TO THE INNOVATION FACTORY
TRUTH 53:WHAT YOU KNOW CAN HURT YOU
TRUTH 54:WHO THE HELL CARES WHERE IT WAS BUILT?
TRUTH 55:YOU CAN’T CONTROL THE WAVES SO LEARN TO SURF