Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website, 3rd edition

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website

ISBN-13:  9780133039177

The search marketing best seller, now completely rewritten from cover-to-cover to reflect new trends and a higher-value approach

• Covers everything you need to know to plan, execute, and manage a modern search marketing program -- even if you’ve never done anything like it before
• Revamped to help you fully integrate organic search, paid search, and social content so you can leverage their huge potential synergies
• Focuses first and foremost on the business value of search, not just tactics
• Explains the reasons behind its recommendations, giving you a philosophy and approach that will withstand non-stop change