Digital Business and E-Commerce Management, 7th Edition

Table of Contents

Brief contents

Preface

About the author

Publisher’s acknowledgements

Part 1 - Introduction

1 Introduction to digital business

2 Opportunity analysis for digital business and e-commerce

3 Managing digital business infrastructure

4 Key issues in the digital environment

Part 2 - Strategy and applications

5 Digital business strategy

6 Supply chain and demand

7 Digital marketing

8 Customer relationship management

Part 3 Implementation

9 Customer experience and service design

10 Managing digital transformation and growth hacking

Glossary

Index