Table of Contents
Brief contents
Preface
About the author
Publisher’s acknowledgements
Part 1 - Introduction
1 Introduction to digital business
2 Opportunity analysis for digital business and e-commerce
3 Managing digital business infrastructure
4 Key issues in the digital environment
Part 2 - Strategy and applications
5 Digital business strategy
6 Supply chain and demand
7 Digital marketing
8 Customer relationship management
Part 3 Implementation
9 Customer experience and service design
10 Managing digital transformation and growth hacking
Glossary
Index