Table of Contents
Contents
About the author
Acknowledgements
Introduction
1 Break through your Barriers to Growth
About the questionnaire
Instructions
Identify your Barriers to Growth
2 Cultivate your habits of success
Growth Blueprint 1: Get your mojo back!
Breakthrough Action Plan: Get your mojo back!
Growth Blueprint 2: Get organised and focused
Breakthrough Action Plan 2: Get organised and focused
Growth Blueprint 3: Build your support network
Breakthrough Action Plan 3: Build your support network
3 Understand your accounts to make more money
Growth Blueprint 4: Properly managed cash flow
Breakthrough Action Plan 4: Properly managed cash flow
Growth Blueprint 5: Robust profit margins
Breakthrough Action Plan 5: Robust profit margins
Growth Blueprint 6: Realistic sales forecast and budget
Breakthrough Action Plan 6: Realistic sales forecast and budget
4 Turn your employees into a gold medal team
Growth Blueprint 7: One-page growth plan
Breakthrough Action Plan 7: One-page growth plan
Growth Blueprint 8: Right people
Breakthrough Action Plan 8: Right people
Growth Blueprint 9: Build a winning team
Breakthrough Action Plan 9: Build a winning team
5 The double your business marketing plan
Growth Blueprint 10: Lead capture marketing
Breakthrough Action Plan 10: Lead capture marketing
Growth Blueprint 11: Make your business stand out
Breakthrough Action Plan 11: Make your business stand out
Growth Blueprint 12: Magnetise your marketing
Breakthrough Action Plan 12: Magnetise your marketing
Growth Blueprint 13: Top ten marketing channels
Breakthrough Action Plan 13: Top ten marketing channels
Growth Blueprint 14: A back-end to boost sales
Breakthrough Action Plan 14: A back-end to boost sales
6 Create your unstoppable sales machine
Growth Blueprint 15: Sales activity management
Breakthrough Action Plan 15: Sales activity management
Growth Blueprint 16: Create high-performance salespeople
Breakthrough Action Plan 16: Create high-performance salespeople
7 Systems to make your business work without you
Growth Blueprint 17: Stabilise to eliminate firefighting
Breakthrough Action Plan 17: Stabilise to eliminate firefighting
Growth Blueprint 18: Systemise to create your operations manual
Breakthrough Action Plan 18: Systemise to create your operations manual
Growth Blueprint 19: Optimise your business for efficiency
Breakthrough Action Plan 19: Optimise your business for efficiency
8 Peak service to delight your customers
Growth Blueprint 20: Essential service for satisfied customers
Breakthrough Action Plan 20: Essential service for satisfied customers
Growth Blueprint 21: Premium service creates customer loyalty
Breakthrough Action Plan 21: Premium service creates customer loyalty
Growth Blueprint 22: Peak service produces customer referrals
Breakthrough Action Plan 22: Peak service produces customer referrals
9 How other businesses have used these techniques to double their business
The Riverside Restaurant
Zoom Answer Call
Superwarm Services
Mrs X’s property management business
Airworld Tours
Further reading
Index
