Management Information Systems: Managing the Digital Firm, Global Edition, 16th Edition
©2020 |Pearson | Available
Kenneth C. Laudon, New York University
Jane P. Laudon, New York University
©2020 |Pearson | Available
For introductory courses in IS (information systems) and MIS (management information systems).
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
Also available with MyLab MIS
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student, who will also learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS.
Plus, give students anytime, anywhere access with Pearson eText
Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline.
For instructors not using MyLab, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.
Integrated hands-on learning
· New - Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.
· Hands-on MIS Projects at the end of each chapter include three project types: management decision problems; a software exercise using Microsoft® Excel™, Access™, or web page and blog creation tools; and a project that develops Internet business skills.
· A Collaboration and Teamwork Project in each chapter develops teamwork and presentation skills, with options for using open source collaboration tools such as Google Drive™ or Google Docs™.
Student-focused learning with real-world applications
· Learning objectives are organized around study questions to focus student attention. Each chapter concludes with a review summary and review questions drawing on these study questions.
· Updated - Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber®, NFL®, Facebook®, Crayola®, Walmart®, Amazon®, Google®, Starbucks®, and GE®.
· New - A Career Opportunities section, a new feature of each chapter, helps students use this text as a tool for job hunting and career building. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview.
New and updated coverage
· Updated - Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI.
· Expanded - Coverage of social business now examines “deep learning,” supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech.
· Updated - The text, figures, tables, and cases have been updated with the latest sources from industry and MIS research as of September 2018.
Also available with MyLab MIS
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student, who will also learn how MIS concepts will help them succeed in their future careers. [LD1] Learn more about MyLab MIS.
Reach every student with MyLab
· Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.
o Pre-built assignments are useful before, in, and out of class, maximizing the user experience.
o Learning Catalytics™ is a student response tool that helps you generate class discussion, customize your lecture, and promote peer-to-peer learning based on real-time analytics.
· Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need — when and where they need it — to be successful.
o Dynamic Study Modules help students study chapter topics on their own, by continuously assessing their knowledge application and performance in real time.
o Study Plan gives personalized recommendations for each student, based on his or her ability to master the learning objectives in your course.
o Career resources include job-hunting guides, instructions for building a digital portfolio, and guidance in incorporating MIS knowledge into resumes, cover letters, and job interviews.
· Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and that keep your students engaged.
· Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.
PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge and Artificial Intelligence
12. Enhancing Decision Making
13. Building Systems
14. Managing Projects
15. Managing Global Systems
TestGen for Management Information Systems: Managing the Digital Firm, Global Edition
Laudon & Laudon
Test Bank for Management Information Systems: Managing the Digital Firm, Global Edition
Laudon & Laudon
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