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Marketing, 3rd edition

Published by Pearson (July 8, 2019) © 2019

  • Michael R. Solomon Saint Joseph's University
  • Greg W. Marshall Rollins College
  • Elnora W. Stuart The University of South Carolina Upstate
  • Bradley Barnes The Hang Seng University of Hong Kong
  • Vincent-Wayne Mitchell University of Sydney Business School
  • Wendy Tabrizi Aston University

eTextbook

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Pearson eTextbook: What’s on the inside just might surprise you

They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle.