Working in marketing, sales and advertising: Employee case study
Sally Day describes her job as marketing and communications manager for the University of Arts, London.
What is your role?
I am the Marketing and Communications Manager for the Accommodation Services department at the University of Arts London.
What do you like about your job?
My job is extremely varied and every day is different. I work autonomously for the accommodation department alongside a Communications Assistant. The challenge is to fit our long term projects in alongside the day-to-day chaos of communicating to 13 halls of residences with over 3,000 students. It keeps us very much on our toes!
What’s not so great about it?
Sometimes things go wrong operationally and it’s my job to make sure the students receive the correct information in a clear and positive way.
How did you get to where you are?
I worked in the publishing sector for about six years and wanted a new challenge but to stay within the education sector. My degree was in English with creative writing but I have completed two postgraduate qualifications in marketing. I have always worked in large marketing departments, so I saw this independent role as a new challenge. It has taught me a lot!
What do you want to do next?
I would love to run my own communications team for a university or college or an arts and education charity.
What advice would you give young people thinking of doing your job in the future?
Make sure you keep up with trends in the industry by signing up to digital marketing newsletters. Trends change so much you need to stay engaged to stay on top of things. Get as much experience as you can working in different industries as marketing isn’t always the same in every company. If you genuinely enjoy things like social media, tone of voice and branding you’ll naturally want to find out as much as you can, just don’t ever think you know it all, because you never will!