In a competitive market, which of the following best describes a focused low-cost strategy?

• A. Focusing on innovation and product differentiation rather than cost
• B. Targeting a specific market segment and offering products at lower prices than competitors
• C. Setting prices above competitors to signal higher quality
• D. Offering a wide variety of products to appeal to all market segments

Answer: (B)

Verified step by step guidance

1. Understand the concept of a 'focused low-cost strategy' in microeconomics and business strategy. This strategy involves targeting a specific market segment rather than the entire market.
2. Recognize that the goal of a low-cost strategy is to offer products or services at a lower price than competitors, thereby attracting price-sensitive customers within the chosen segment.
3. Contrast this with other strategies such as innovation and product differentiation, which focus on uniqueness and quality rather than cost leadership.
4. Note that setting prices above competitors is typically associated with premium or differentiation strategies, not low-cost strategies.
5. Conclude that the best description of a focused low-cost strategy is 'Targeting a specific market segment and offering products at lower prices than competitors.'