Which of the following is an example of a single product with multiple market segments?

• A. A car manufacturer producing different models for different income groups
• B. A bakery selling only one type of bread to all customers at the same price
• C. A movie theater showing only one film to all audiences at the same ticket price
• D. A smartphone model sold at different prices to students and professionals

Answer: (D)

Verified step by step guidance

1. Understand the concept of market segmentation: it involves dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics, such as income, preferences, or willingness to pay.
2. Identify what a single product with multiple market segments means: it refers to one product being offered to different groups of customers, often with variations in pricing, features, or marketing strategies tailored to each segment.
3. Analyze each option to see if it fits this definition:
4. - The car manufacturer produces different models, which means multiple products, not a single product.
5. - The bakery sells only one type of bread at the same price to all customers, so no segmentation.
6. - The movie theater shows one film at the same price to all audiences, so no segmentation.
7. - The smartphone model is a single product sold at different prices to students and professionals, which is a clear example of one product targeting multiple market segments through price differentiation.