Market segmentation is about dividing the market into __________ groups.

• A. equal-sized
• B. random
• C. homogeneous product
• D. distinct consumer

Answer: (D)

Verified step by step guidance

1. Understand the concept of market segmentation: it involves dividing a broad market into smaller groups of consumers who have common needs or characteristics.
2. Recognize that these groups should be distinct, meaning each group is different from the others in terms of preferences, behaviors, or demographics.
3. Note that the groups are not necessarily equal-sized or random; the key is that they are meaningful and useful for targeting marketing efforts.
4. Identify that the groups are not defined by homogeneous products, but rather by distinct consumer characteristics.
5. Conclude that the correct description of market segmentation is dividing the market into distinct consumer groups.