Introducing a new product into the market is called:

• A. Product launch
• B. Market entry
• C. Price discrimination
• D. Market segmentation

Answer: (A)

Verified step by step guidance

1. Understand the terminology related to introducing a new product into the market.
2. Define 'Product launch' as the process of bringing a new product to the market for the first time.
3. Recognize that 'Market entry' refers to entering an existing market, which may or may not involve a new product.
4. Know that 'Price discrimination' is a pricing strategy, not related to introducing new products.
5. Identify 'Market segmentation' as dividing a market into distinct groups of buyers, which is different from launching a product.