Multiple Choice
Which two primary factors most directly affect a consumer's buying motives in the context of consumer surplus and willingness to pay?
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5. Consumer and Producer Surplus; Price Ceilings and Floors
Consumer Surplus and Willingness to Pay
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You buy lunch every day of the week at a local café. What is most likely true about this purchase?
A
The price of lunch is higher than your willingness to pay.
B
Your willingness to pay for lunch is at least as high as the price you pay.
C
You are forced to buy lunch regardless of your preferences.
D
You experience zero consumer surplus from buying lunch.
Verified step by step guidance1
Understand the concept of willingness to pay (WTP), which is the maximum amount a consumer is willing to pay for a good or service.
Recognize that if you buy lunch every day, it implies that the price you pay is less than or equal to your willingness to pay; otherwise, you would not make the purchase.
Recall that consumer surplus is the difference between your willingness to pay and the actual price paid, so if you buy the lunch, consumer surplus is zero or positive, but not negative.
Eliminate options that contradict this logic: the price being higher than your willingness to pay would mean you wouldn't buy, and being forced to buy regardless of preferences is unlikely in a typical market scenario.
Conclude that the most likely true statement is that your willingness to pay for lunch is at least as high as the price you pay.
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