In a competitive market, if your company uses a nonprice competition strategy, which of the following actions is most likely being pursued?

• A. Increasing production to achieve economies of scale
• B. Colluding with other firms to set market prices
• C. Lowering the price of your product below competitors
• D. Improving product quality or customer service to attract buyers

Answer: (D)

Verified step by step guidance

1. Understand the concept of nonprice competition: it refers to strategies used by firms to attract customers without changing the price of the product.
2. Identify common nonprice competition strategies, such as improving product quality, enhancing customer service, advertising, or product differentiation.
3. Recognize that increasing production to achieve economies of scale is related to cost reduction, not directly a nonprice competition strategy.
4. Note that colluding with other firms to set prices is illegal in competitive markets and relates to price competition, not nonprice competition.
5. Understand that lowering the price is a price competition strategy, so the most likely nonprice competition action is improving product quality or customer service to attract buyers.