Which type of product is most commonly purchased on the spur of the moment, reflecting a consumer's immediate willingness to pay?

• A. Impulse goods
• B. Capital goods
• C. Inferior goods
• D. Durable goods

Answer: (A)

Verified step by step guidance

1. Understand the concept of consumer behavior related to purchasing decisions, especially focusing on the timing and motivation behind purchases.
2. Define 'Impulse goods' as products that consumers buy spontaneously without prior planning, often driven by immediate desire or emotional triggers.
3. Recognize that 'Capital goods' are goods used to produce other goods and are typically purchased after careful consideration, not on impulse.
4. Note that 'Inferior goods' are goods for which demand decreases as consumer income rises, but this does not necessarily relate to impulse buying.
5. Understand that 'Durable goods' are long-lasting products that consumers usually plan to buy, so they are less likely to be purchased on the spur of the moment.