Which term is used to describe the customer segment that typically purchases products during the introductory stage of the industry life cycle?

• A. Late Majority
• B. Early Majority
• C. Laggards
• D. Innovators

Answer: (D)

Verified step by step guidance

1. Understand the concept of the industry life cycle, which includes stages such as introduction, growth, maturity, and decline.
2. Recognize that during the introductory stage, the product is new to the market and only a small segment of customers is willing to try it.
3. Identify the customer segments based on their adoption behavior: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.
4. Recall that 'Innovators' are the first group to purchase and try new products, often willing to take risks and pay a premium.
5. Conclude that the term used to describe the customer segment that typically purchases products during the introductory stage is 'Innovators'.