Teaching in Action: How MyLab Marketing Helped Bridge the Gap Between Marketing Theory and Practice
When students can explain a marketing framework but struggle to apply it to real-world business challenges, a critical learning gap emerges. At National Economics University in Hanoi, Vietnam, Dr. Linh Hoang Vu set out to close that gap by integrating MyLab Marketing into her Principles of Marketing course, creating more opportunities for students to develop practical skills, confidence, and independent learning habits.
Challenge
Helping students move from understanding marketing concepts to applying them in authentic business contexts is a common challenge in marketing education. While many students could accurately recall theories and frameworks, translating those concepts into decision-making and problem-solving situations proved more difficult.
With the demands of today's rapidly evolving business environment, Dr. Linh knew her students needed more than theoretical knowledge. They needed opportunities to practice critical thinking, analyze real-world situations, and build confidence in applying what they learned.
“Students understood the theory. The challenge was helping them use that knowledge in realistic situations.”
— Dr. Linh Hoang Vu
The Pearson Solution
Seeking a more effective approach, Dr. Linh adopted MyLab Marketing as a core component of her course design. The platform provided a combination of expert-authored content, pre-built assignments, personalized learning pathways, and actionable insights that extended learning beyond classroom instruction.
One feature that quickly stood out was Dynamic Study Modules. Rather than simply identifying correct or incorrect answers, the adaptive technology tailored learning based on each student's performance, revisiting concepts until mastery was achieved. This allowed students to deepen their understanding at their own pace and focus on areas where they needed additional support.
At the same time, MyLab Marketing's Performance Analytics gave Dr. Linh greater visibility into student progress throughout the semester. She could monitor engagement, identify learning gaps early, and provide timely intervention before challenges affected academic performance.
“Instead of discovering at the end that a student had fallen behind, I could intervene early.”
— Dr. Linh Hoang Vu