Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th edition

Published by Pearson (December 21, 2018) © 2019
  • Norman M Scarborough
  • Jeffrey R. Cornwall

Title overview

Support your students by giving them the skills for successful business management

Essentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business, equipping them with the tools and critical-thinking skills necessary for success. Using case studies, the text examines the market to give students a practical edge in modern business management.

Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.

Also available with MyLab® Entrepreneurship, the digital teaching and learning platform.

Hallmark Features of this title

Practical tactics help budding entrepreneurs develop their skills.

  • Hands on...How To? Offers the foundation for entrepreneurial concepts, using individualized companies as examples.
  • You Be The Consultant prompts your students to play the role of consultant and advise the entrepreneur on the best course of action.
  • "Beyond the Classroom" questions are designed to engage your students and help them develop their analytical and critical thinking skills.

Concepts drawn from real business

  • “Follow a successful business plan” shows your students how to write a plan that will not only help them build successful businesses, but will also convince potential lenders and investors to put up financing for it.
  • Real-World Examples demonstrate how theory and key concepts apply in real life.

New to this edition

Concepts drawn from modern business prepare students for real industry.

  • Real-World Examples show students how entrepreneurs are putting the text's material into action, and help learners understand key concepts in the course.
  • Ten additional cases cover several topics about small companies, and challenge students to think critically about the concepts covered in the text.
  • Stay current with the latest entrepreneurial data. Every chapter in this text reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

New content gives student the tools to approach the subject like a professional.

  • Chapters now include insights on the use of social media as a powerful modern business tool, from attracting investors and screening potential franchises to getting feedback from customers.
  • Separate chapters on 'Forms of Business Ownership' and 'Buying an Existing Business'.
  • 5-step process included in the chapter on buying a business, including valuation methods on potential business opportunities.

Key features

Features of Pearson eText for the 9th Edition

Support your students' understanding of the modern business market with a practical approach, and study core modern business management principles to improve your decision-making skills.

Essentials of Entrepreneurship and Small Business Management, 9th Edition teaches your students how to launch and successfully manage a small business and develops the skills they need for a successful future career.

Improve your students' learning experience with a range of digital tools.

From fully online delivery to blended learning, this is a digital textbook with integrated resources designed to keep your students engaged and support their learning.

With eBooks your students can:

  • Customise how they study and add their own notes, bookmarks, and highlights directly in their eBook.
  • Organise study time and read online or offline, anytime, anywhere.
  • Optimise their studying and access learning content with their computer, mobile, and Android apps.
  • Study for their course with an environmentally friendly learning resource.

Find out more about the teaching benefits of Pearson eBooks.

Features of MyLab® Entrepreneurship for the 9th Edition

MyLab®is the teaching and learning platform that allows you to reach every student with powerful self-study material and assessments.
  • Teach your course your way: Whether you would like to build assignments or create your own questions, MyLab Entrepreneurship gives you the flexibility to create a course to fit your needs.
  • Empower each learner: Each student learns at a different pace. Personalised learning pinpoints the precise areas where each student needs practice, giving all students the support they need to be successful.
  • Deliver trusted content: We partner with highly respected authors to develop interactive content and course-specific resources that you can trust — and keep your students engaged.
  • Improve student results: When you teach with MyLab, student performance often improves. That is why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.
  • The Chapter Warm-up is a graded assignment that helps your students prepare for the material before class, consisting of basic questions related to the content.
  • Dynamic Study Modules: Thanks to advances in learning technology, you can assess student performance in real-time, using data on your computer, tablet, or smartphone.

Discover more about MyLab®Entrepreneurship.

Table of contents

Brief Contents

SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP

  1. The Foundations of Entrepreneurship
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

  1. Conducting a Feasibility Analysis and Designing a Business Model
  2. Crafting a Business Plan and Building a Solid Strategic Plan
  3. Forms of Business Ownership
  4. Buying an Existing Business
  5. Franchising and the Entrepreneur

SECTION III: LAUNCHING THE BUSINESS

  1. Building a Powerful Bootstrap Marketing Plan
  2. E-Commerce and the Entrepreneur
  3. Pricing and Credit Strategies
  4. Creating a Successful Financial Plan
  5. Managing Cash Flow
  6. Choosing the Right Location and Layout

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

  1. Sources of Financing: Equity and Debt
  2. Global Aspects of Entrepreneurship
  3. Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan
Cases

Author bios

Norman M. Scarborough

Norman Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization's highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he was named the Citizen of the Year in his local community. In his spare time, Scarborough enjoys the outdoors, particularly fly fishing and skeet shooting.

Jeffrey R. Cornwall

Jeff Cornwall is the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He has spent more than forty years as a serial entrepreneur and teacher of entrepreneurs. In the 1970s, he started several small businesses and was involved in various family ventures. In the late 1980s, following several years in academics, he co founded Atlantic Behavioral Health Systems in Raleigh, NC and spent nearly a decade leading the company as President/CEO. He remains active as an entrepreneur with the digital content venture he co-founded in 2014, Entrepreneurial Mind, LLC. In his academic career, Cornwall has received national awards for his work in curriculum development and teaching. In 2013, the United States Association of Small Business and Entrepreneurship named Cornwall the National Entrepreneurship Educator of the Year. He has authored nine books and numerous articles on entrepreneurship.

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