<P>Suitable for undergraduate students studying Marketing Research.</P><P>Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.&nbsp;</P><P>A top author team offer a concise approach to analysing quantitative marketing&nbsp;research data in pracice.&nbsp;&nbsp;&nbsp;</P>

<ul>
    <li>Preface</li>
    <li>1. Working with SPSS</li>
    <li>2.&nbsp;Descriptive statistics</li>
    <li>3.&nbsp;Univariate tests</li>
    <li>4.&nbsp;Analysis of variance</li>
    <li>5.&nbsp;Linear regression analysis</li>
    <li>6.&nbsp;Logistic regression analysis</li>
    <li>7.&nbsp;Exploratory factor analysis</li>
    <li>8.&nbsp;Confirmatory factor analysis and path analysis&nbsp;using SEM</li>
    <li>9.&nbsp;Cluster analysis</li>
    <li>10.&nbsp;Multidimensional scaling techniques</li>
    <li>11.&nbsp;Conjoint analysis</li>
    <li>Index</li>
</ul>

<p>Suitable for undergraduate students studying Marketing Research.</p>
<p><strong><em>Marketing Research</em></strong> provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.&nbsp;</p>
<p>A top author team offer a concise approach to analysing quantitative marketing&nbsp;research data in pracice.&nbsp;&nbsp;&nbsp;</p>

Patrick De Pelsmacker

Patrick Van Kenhove

Stephen P. Robbins

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