Practice of Market Research, The: An Introduction, 5th edition

Published by Pearson (4 May 2026) © 2026

  • Yvonne McGivern University of Dublin, Trinity College
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Products list
£38.99

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

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