Exploring Public Relations and Management Communication, 5th edition
- Ralph Tench |
- Stephen Waddington |
Title overview
Develop a clear understanding of the concepts and best practices in public relations
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps students understand the implications of this global crisis on public relations and strategic communication.
Pearson, the world’s learning company.
Relevant, real-life understanding of concepts
- UPDATED! New developments in the discipline: The book focuses on national and international developments and insights in the fast-changing world of public relations.
- NEW! COVID-19 crisis management: There is an increased coverage of the COVID-19 pandemic and its implications on public relations and strategic communication.
- UPDATED! Growing significance of PR: The text recognises the strategic importance of public relations to organisations and growing conversation about professionalism in practice.
- NEW! Practical approach: Students gain an insight into both theoretical and practical approaches of public relations, the tasks of the professional, the debate about professional ethics, and the issue of its impact.
- UPDATED! European context: The text discusses public relations and communication management concepts in a European context but is updated with newest insights from global perspectives as well.
Put theory into practice
- UPDATED! In-depth case studies: Every chapter contains multiple case studies and mini case studies that encourage students to apply the principles under discussion to the solution of the case at hand.
- UPDATED! Explore features in each chapter instruct students on where to look for more specialised sources of information or how to engage further with topics.
- REVISED! Think about sections throughout the book encourage students to pause and think a little more deeply about the issues and ideas that are discussed.
- UPDATED! Instructor’s resources: An instructor’s manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.
New topics and revised structure
- NEW! Increased coverage of new topics such as corporate communication, digital and social media, democracy and political discourse, research and evaluation methods and techniques, pressure groups and NGOs, disinformation and fake news, celebrities and influencers, sports public relations and fashion PR.
- REVISED! Consistent framework: All chapters are written and reviewed within a consistent framework in this edited textbook.
- UPDATED! Implications of technology and change on the theory and practice of public relations is included in all chapters.
New to this edition:
Relevant, real-life understanding of concepts
-
New developments in the discipline: The book focuses on national and international developments and insights in the fast-changing world of public relations.
-
COVID-19 crisis management: There is an increased coverage of the COVID-19 pandemic and its implications on public relations and strategic communication.
-
Growing significance of PR: The text recognises the strategic importance of public relations to organisations and growing conversation about professionalism in practice.
-
Practical approach: Students gain an insight into both theoretical and practical approaches of public relations, the tasks of the professional, the debate about professional ethics, and the issue of its impact.
-
European context: The text discusses public relations and communication management concepts in a European context but is updated with newest insights from global perspectives as well.
Put theory into practice
-
In-depth case studies: Every chapter contains multiple case studies and mini case studies that encourage students to apply the principles under discussion to the solution of the case at hand.
-
Explore features in each chapter instruct students on where to look for more specialised sources of information or how to engage further with topics.
-
Instructor’s resources: An instructor’s manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.
New topics and revised structure
-
Increased coverage of new topics such as corporate communication, digital and social media, democracy and political discourse, research and evaluation methods and techniques, pressure groups and NGOs, disinformation and fake news, celebrities and influencers, sports public relations and fashion PR.
-
Implications of technology and change on the theory and practice of public relations is included in all chapters.
Key features
Features of Pearson eBook for the 5th Edition
Exploring Public Relations and Management Communication, is the definitive text on public relations, blending theory with real-life applications.
The new edition offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding.
Improve your students' learning experience with a range of digital tools.
From fully online delivery to blended learning, this is a digital textbook with integrated resources designed to keep your students engaged and support their learning.
With eBooks your students can:
- Customise how they study and add their own notes, bookmarks, and highlights directly in their eBook.
- Organise study time and read online or offline, anytime, anywhere.
- Optimise their studying and access learning content with their computer, mobile, and Android apps.
- Study for their course with an environmentally friendly learning resource.
Find out more about the teaching benefits of Pearson eBooks.
Table of contents
About the authors
Foreword
Preface
Publisher’s acknowledgements
Part 1 The context of public relations
1. Public relations origins: definitions and history
2. Public relations and the media
3. Digital and social media
4. Public relations and democracy
5. Community and society: corporate social responsibility (CSR)
6. Intercultural and multicultural context of public relations
7. Role of the public relations practitioner
Part 2 Public relations theories and concepts
8. Public relations theories: an overview
9. Strategic public relations planning and management
10. Public relations programme research and evaluation
11. Corporate image, reputation and identity
12. Public relations, propaganda and the psychology of persuasion
13. Public relations’ professionalism and ethics
Part 3 Public relations specialisms
14. Media relations
15. Internal communication
16. Managing community involvement programmes
17. Issues management
18. Crisis public relations management
19. Public relations and the consumer
20. Business-to-business public relations
21. Public affairs
22. Public relations in the world of finance
23. Integrated marketing communications
24. Sponsorship
Part 4 Sectoral considerations
25. Non-government organisations and pressure groups
26. Corporate communication
27. Celebrity public relations
28. Strategic communication and social marketing in healthcare organisations
29. What next? Future issues for public relations
Glossary
Index
Author bios
Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he also oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.
Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies.