Innovation Management and New Product Development, 7th edition

Explore key concepts of managinginnovation and engage with latest developments in the field

Innovation Management and New Product Development,7th Edition, by Trott is an established textbook on innovation management,management of technology, new product development and entrepreneurship. It providesan evidence-based approach to managing innovation in a wide range of contexts,including manufacturing, services, small to large organisations and the privateand public sectors. The book keeps students abreast of the recent developmentsin the field of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter.

Clear and informed coverage of the management processes ofnew product development, coupled with a practical orientation of takingstudents through real-life challenges and dilemmas, makes it an essential textbookfor MBA, MSc and advanced undergraduate courses.

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Hallmark Features

The text is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible. To this end, the book has a number of important features:

• A clear and straightforward writing style enhances learning comprehension.
• Extensive up-to-date references and relevant literature help you find out more and explore concepts in detail.
• ‘Innovation in action’ boxes illustrate how real companies are managing innovation today.
• Clear chapter openers set the scene for each chapter and provide a chapter contents list, which offers page references to all the sections within the chapter.
• Learning objectives at the beginning of each chapter explicitly highlight the key areas that will be explored in the chapter.
• More photographs and images are included to help illustrate and enliven the text.
• Topical articles from the Financial Times illustrate how the subject is being discussed in the context of the wider business world.
• Summaries at the end of each chapter provide a useful means of revising and checking understanding.
• ‘Pause for thought’ questions are integrated within the text. These are designed to help you reflect on what you have just read and to check your understanding. Answers to all ‘Pause for thought’ questions are given on the book’s online resource, Instructor’s Manual for lecturers.
• Comprehensive diagrams throughout the book illustrate some of the more complex concepts.
• Plentiful up-to-date examples within the text drive home arguments. This helps to enliven the subject and places it in context.
• A comprehensive index, including references to all defined terms, enables you to look up a definition within its context. See also the ‘Key words and phrases’ boxes at chapter ends. Key words are presented emboldened in colour within the main text.
• A substantial case study at the end of each chapter shows the subject in action within actual firms. These have been trialled on classes at several universities and have formed the basis of lively one-hour class seminar discussions.

New to this Edition

Relevant, real-life understanding of concepts

• UPDATED! New developments in the discipline: The book focuses on the most recent developments and insights in innovation field.
• NEW! Chapter on public sector innovation: A completely new chapter talks about the importance and processes of public sector innovation.
• UPDATED! Latest references and examples: There are extensive up-to-date references and topical articles help students explore concepts in the context of the wider business world.
• NEW! Practical approach: ‘Innovation in action' boxes illustrate how real companies are managing innovation today.

Put theory into practice

• UPDATED! In-depth case studies: Every chapter contains case studies that show the subject in action within actual firms.
• NEW! Illustrations and images throughout the book enliven the text and help students understand more complex concepts.
• REVISED! Questions to evaluate understanding: ‘Pause for thought' questions within the text help students reflect on what they have just read and check their understanding.
• UPDATED! Instructor's resources: An instructor's manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.

User-friendly structure of the textbook

• REVISED! Consistent framework: Learning objectives at the beginning of each chapter explicitly highlight the key areas that will be explored in the chapter.
• REVISED! End-of-chapter summaries provide a useful means of revising and checking understanding.
• UPDATED! Further reading at the end of each chapter offer the opportunity to refer to more specialised sources of information.