Which of the following lists best represents the five basic channels through which consumer goods reach consumers?

• A. Producer, distributor, manufacturer, consumer, retailer
• B. Producer, wholesaler, importer, consumer, supplier
• C. Producer, wholesaler, retailer, consumer, agent
• D. Producer, government, retailer, consumer, exporter

Answer: (C)

Verified step by step guidance

1. Understand that the question asks for the five basic channels through which consumer goods reach consumers, which typically involves a sequence of intermediaries between the producer and the final consumer.
2. Recall the common distribution channel structure in microeconomics: goods usually move from the Producer to the Wholesaler, then to the Retailer, and finally to the Consumer. Agents or brokers may also be involved as intermediaries facilitating transactions.
3. Analyze each option by identifying whether it includes the typical intermediaries: Producer, Wholesaler, Retailer, Consumer, and Agent. These are the standard roles in a distribution channel.
4. Eliminate options that include entities not typically part of the basic distribution channel, such as government, importer, exporter, or supplier, since these are not standard intermediaries in consumer goods distribution.
5. Conclude that the list containing Producer, Wholesaler, Retailer, Consumer, and Agent best represents the five basic channels through which consumer goods reach consumers.