Which of the following is NOT considered a non-price determinant of demand?

• A. The price of the good itself
• B. Consumer preferences
• C. Consumer income
• D. Price of related goods

Answer: (A)

Verified step by step guidance

1. Understand that non-price determinants of demand are factors other than the good's own price that cause the demand curve to shift.
2. Recall that the price of the good itself affects the quantity demanded along the demand curve, not the position of the demand curve, so it is not a non-price determinant.
3. Identify common non-price determinants of demand, such as consumer preferences, consumer income, and prices of related goods (substitutes or complements).
4. Compare the given options and recognize that 'The price of the good itself' is the only factor that directly changes quantity demanded rather than shifting demand.
5. Conclude that the correct answer is the price of the good itself, as it is NOT a non-price determinant of demand.