Which of the following is a way that firms can seek competitive advantage in competitive markets, according to a generic business strategy?

• A. Product differentiation
• B. Government regulation
• C. Cost leadership
• D. Monopolistic pricing

Answer: (C)

Verified step by step guidance

1. Understand that in competitive markets, firms seek competitive advantage by differentiating themselves from rivals or by minimizing costs to attract customers.
2. Recognize that 'Product differentiation' means offering unique products or features that make a firm's product stand out, which can attract customers despite competition.
3. Know that 'Cost leadership' refers to a firm becoming the lowest-cost producer in the industry, allowing it to offer lower prices or achieve higher margins.
4. Identify that 'Government regulation' is not a business strategy but rather an external factor that can affect market conditions.
5. Understand that 'Monopolistic pricing' implies setting prices without competition, which is not feasible in competitive markets where many firms exist.