Multiple Choice
When a new firm enters an industry, which of the following often occurs?
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0. Basic Principles of Economics
Introduction to Economics
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In the context of online advertising, what are links that a company pays to have displayed based on a user's keywords called?
A
Organic search results
B
Sponsored links
C
Affiliate links
D
Banner ads
Verified step by step guidance1
Understand the context: The question is about online advertising and the type of links a company pays to have displayed based on a user's keywords.
Recall the definitions of each option: Organic search results are unpaid listings that appear because of their relevance to the search terms, not paid placement.
Sponsored links are paid advertisements that appear alongside search results, targeted based on keywords entered by the user.
Affiliate links are links that earn a commission for the affiliate when a user clicks and makes a purchase, but they are not necessarily displayed based on keywords.
Banner ads are graphical advertisements displayed on websites, but they are not specifically linked to keyword searches like sponsored links.
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