Which of the following is NOT one of Porter's generic business level strategies?

• A. Cost Leadership
• B. Market Penetration
• C. Differentiation
• D. Focus

Answer: (B)

Verified step by step guidance

1. Step 1: Understand Porter's generic business-level strategies. These are fundamental approaches a firm can use to gain competitive advantage in the market.
2. Step 2: Recall the three main generic strategies identified by Michael Porter: Cost Leadership, Differentiation, and Focus.
3. Step 3: Recognize that Cost Leadership involves becoming the lowest-cost producer in the industry to attract price-sensitive customers.
4. Step 4: Understand that Differentiation means offering unique products or services that are valued by customers, allowing the firm to charge a premium price.
5. Step 5: Know that Focus strategy targets a specific market segment or niche, tailoring products or services to that particular group, either through cost focus or differentiation focus.