Which of the following demographic factors is most commonly used to help predict consumer buying patterns?

• A. Exchange rates
• B. Interest rates
• C. Age
• D. Weather

Answer: (C)

Verified step by step guidance

1. Understand that demographic factors refer to characteristics of a population such as age, gender, income, education, and occupation, which can influence consumer behavior.
2. Recognize that among the options given, 'Age' is a demographic factor, while 'Exchange rates', 'Interest rates', and 'Weather' are economic or environmental factors, not demographic.
3. Recall that marketers and economists often use age to segment consumers because buying preferences and needs tend to vary significantly across different age groups.
4. Conclude that age is the most commonly used demographic factor to predict consumer buying patterns because it directly relates to life stages and consumption habits.
5. Therefore, identify 'Age' as the correct answer since it is a key demographic variable influencing consumer behavior.