In which market structure would you typically find a great deal of advertising?

• A. Perfect competition
• B. Oligopoly
• C. Monopolistic competition
• D. Monopoly

Answer: (C)

Verified step by step guidance

1. Understand the characteristics of each market structure: Perfect competition, Monopoly, Oligopoly, and Monopolistic competition.
2. Recall that in Perfect competition, products are homogeneous and firms are price takers, so there is little to no advertising because products are identical.
3. In a Monopoly, a single firm dominates the market with no close substitutes, so advertising is less about competition and more about informing consumers, often minimal.
4. Oligopoly consists of a few large firms, where advertising can be significant but often strategic and sometimes limited due to mutual interdependence.
5. Monopolistic competition features many firms selling differentiated products, which leads to a great deal of advertising as firms try to highlight their product's unique features to attract customers.