Which of the following best describes 'unsought' consumer products?

• A. Products that consumers do not normally think of buying or do not know about
• B. Products that consumers buy only after making a special effort
• C. Products that consumers compare carefully on suitability, quality, price, and style
• D. Products that consumers purchase frequently and with minimal effort

Answer: (A)

Verified step by step guidance

1. Understand the classification of consumer products, which is typically divided into four categories: convenience products, shopping products, specialty products, and unsought products.
2. Recall that convenience products are purchased frequently and with minimal effort, such as everyday items like bread or soap.
3. Recognize that shopping products are those consumers compare carefully on attributes like suitability, quality, price, and style before buying, such as electronics or clothing.
4. Know that specialty products are unique items that consumers buy only after making a special effort, often because of brand loyalty or specific features, like luxury cars or designer clothes.
5. Identify unsought products as those that consumers do not normally think of buying or may not even know about, such as life insurance or emergency medical supplies.