Which of the following can increase the bargaining power of buyers in a market?

• A. An increase in the number of substitute products available
• B. A reduction in consumer surplus
• C. A decrease in the number of buyers in the market
• D. A decrease in the willingness to pay among buyers

Answer: (A)

Verified step by step guidance

1. Understand the concept of bargaining power of buyers: It refers to the ability of buyers to influence the price and terms of purchase in a market. Higher bargaining power means buyers can demand lower prices or better quality.
2. Analyze how the availability of substitute products affects buyer power: When there are more substitutes, buyers can easily switch to alternative products if the price or quality is not favorable, increasing their bargaining power.
3. Consider the effect of consumer surplus on buyer power: Consumer surplus is the difference between what buyers are willing to pay and what they actually pay. A reduction in consumer surplus means buyers gain less benefit, which does not increase their bargaining power.
4. Evaluate the impact of the number of buyers: A decrease in the number of buyers reduces demand and typically weakens buyer power, as sellers have fewer customers to compete for.
5. Assess how willingness to pay influences buyer power: A decrease in willingness to pay means buyers are less eager to purchase, which generally lowers their bargaining power rather than increasing it.