Which of the following lists correctly identifies the three main steps in the business and organizational purchasing process?

• A. Advertising, sales forecasting, customer feedback
• B. Production planning, market analysis, product delivery
• C. Need recognition, information search, purchase decision
• D. Budget allocation, supplier negotiation, inventory management

Answer: (C)

Verified step by step guidance

1. Step 1: Understand that the business and organizational purchasing process involves a sequence of stages that organizations go through when deciding to buy products or services.
2. Step 2: Identify the key stages typically involved in this process, which generally start with recognizing a need or problem that requires a purchase.
3. Step 3: The next stage is gathering information about possible solutions or suppliers, which is known as the information search phase.
4. Step 4: After evaluating the options, the organization makes a purchase decision, selecting the supplier and product to fulfill the need.
5. Step 5: Compare the given options to these stages and recognize that 'Need recognition, information search, purchase decision' correctly captures the main steps in the business and organizational purchasing process.