When a company undertakes conscious marketing, what does it primarily focus on?

• A. Ignoring ethical considerations in business decisions
• B. Creating value for all stakeholders, including society and the environment
• C. Reducing costs by minimizing employee benefits
• D. Maximizing short-term profits regardless of social impact

Answer: (B)

Verified step by step guidance

1. Understand the concept of conscious marketing, which involves a company making business decisions that consider ethical, social, and environmental impacts.
2. Recognize that conscious marketing goes beyond just maximizing profits; it aims to create value for a broader group of stakeholders, not just shareholders.
3. Identify the stakeholders involved, which typically include customers, employees, suppliers, the community, and the environment.
4. Analyze the options given and note that conscious marketing emphasizes creating value for all these stakeholders, including society and the environment.
5. Conclude that the primary focus of conscious marketing is to balance business goals with social responsibility, rather than ignoring ethics or focusing solely on short-term profits.