How can a customer's personality influence the types of products that marketers offer to them?

• A. Products are offered randomly, regardless of customer personality.
• B. Marketers only consider demographic factors, not personality, when offering products.
• C. Marketers tailor products to match the preferences and traits associated with different customer personalities.
• D. Customer personality has no impact on the products offered by marketers.

Answer: (C)

Verified step by step guidance

1. Understand that in microeconomics and marketing, consumer preferences play a crucial role in determining demand for products.
2. Recognize that a customer's personality can influence their preferences, which in turn affects the types of products they are likely to buy.
3. Marketers analyze personality traits to segment the market and tailor products that appeal to specific personality types, increasing the likelihood of purchase.
4. This approach contrasts with offering products randomly or solely based on demographic factors, as personality provides deeper insight into consumer behavior.
5. Therefore, the influence of customer personality on product offerings is through targeted marketing strategies that align products with the preferences and traits of different personality segments.