Multiple Choice
Which of the following is the best test of whether potential entry is a strong or weak competitive force in a competitive market?
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3. The Market Forces of Supply and Demand
Competitive Markets
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Which of the following is NOT one of the five generic types of competitive strategy identified by Michael Porter?
A
Market penetration
B
Cost leadership
C
Focus strategy
D
Differentiation
Verified step by step guidance1
Understand that Michael Porter identified five generic competitive strategies that firms can use to gain competitive advantage in the market.
Recall the five generic strategies: Cost Leadership, Differentiation, Cost Focus, Differentiation Focus, and Integrated Cost Leadership/Differentiation (sometimes considered a hybrid strategy).
Recognize that 'Market Penetration' is a growth strategy from the Ansoff Matrix, not one of Porter's generic competitive strategies.
Compare the options given: Cost Leadership, Focus Strategy, and Differentiation are all part of Porter's framework, while Market Penetration is not.
Conclude that the option 'Market Penetration' is NOT one of the five generic competitive strategies identified by Michael Porter.
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