Which of the following is a type of consumer decision making discussed in microeconomics texts?

• A. Government-mandated purchasing
• B. Producer-driven decision making
• C. Random selection without regard to preferences
• D. Rational decision making based on maximizing utility

Answer: (D)

Verified step by step guidance

1. Understand that microeconomics often studies how consumers make choices to maximize their satisfaction or utility given their budget constraints.
2. Recognize that 'Rational decision making based on maximizing utility' refers to consumers systematically choosing the option that provides the highest personal benefit or satisfaction.
3. Identify that other options like 'Government-mandated purchasing' or 'Producer-driven decision making' do not describe typical consumer decision-making processes in microeconomics, as they involve external controls or producer influence rather than consumer choice.
4. Note that 'Random selection without regard to preferences' contradicts the assumption of rationality in consumer behavior, which assumes consumers have preferences and make choices accordingly.
5. Conclude that the type of consumer decision making discussed in microeconomics texts is 'Rational decision making based on maximizing utility' because it aligns with the fundamental theory of consumer choice.