If a DJ wants to analyze market reactions to ticket pricing, which concept should they use to measure the difference between what consumers are willing to pay and what they actually pay?

• A. Marginal cost
• B. Producer surplus
• C. Consumer surplus
• D. Price elasticity of supply

Answer: (C)

Verified step by step guidance

1. Understand the concept of consumer surplus: it measures the difference between the maximum price consumers are willing to pay for a good or service and the actual price they pay.
2. Recognize that marginal cost refers to the additional cost of producing one more unit, which is related to producers, not consumers.
3. Identify that producer surplus measures the difference between the price producers receive and the minimum price they are willing to accept, focusing on the supply side.
4. Recall that price elasticity of supply measures how much the quantity supplied responds to a change in price, which is about supply responsiveness, not consumer benefit.
5. Conclude that to analyze how much consumers benefit from paying less than their maximum willingness to pay, the DJ should use the concept of consumer surplus.