Buying the same brand of goods is a result of which of the following types of information searching?

• A. Experimental search
• B. External search
• C. Market research
• D. Internal search

Answer: (D)

Verified step by step guidance

1. Understand the concept of information searching in consumer behavior, which refers to the process consumers use to gather information before making a purchase decision.
2. Define 'Internal search' as the process where consumers rely on their own memory and past experiences to make decisions, without seeking new information externally.
3. Recognize that 'Buying the same brand of goods' implies the consumer is recalling previous satisfactory experiences with that brand, which aligns with internal search.
4. Contrast this with 'External search,' where consumers actively seek new information from outside sources like friends, advertisements, or reviews.
5. Conclude that since the consumer is relying on their own past experience rather than new external information, the type of information searching involved is 'Internal search.'