Which of the following is a way to increase possession utility for a refrigerator?

• A. Expanding the refrigerator's storage capacity
• B. Advertising the refrigerator's features on social media
• C. Improving the energy efficiency of the refrigerator
• D. Offering flexible payment plans to make the refrigerator more affordable to consumers

Answer: (D)

Verified step by step guidance

1. Understand the concept of possession utility: It refers to the value or satisfaction a consumer gains from owning or having access to a product, often influenced by how easy it is to acquire or possess the product.
2. Analyze each option in terms of possession utility: Expanding storage capacity and improving energy efficiency enhance the product's use or form utility, while advertising affects information utility.
3. Recognize that offering flexible payment plans directly affects the consumer's ability to acquire the refrigerator by making it more affordable, thus increasing possession utility.
4. Conclude that possession utility is increased when the product becomes easier to own or possess, which is achieved through flexible payment options rather than product features or advertising.
5. Summarize that among the given options, offering flexible payment plans is the correct way to increase possession utility for the refrigerator.