In the context of the 1920s, how did advertising contribute to the development of mass markets?

• A. By discouraging the use of mass production techniques
• B. By creating widespread consumer demand for standardized products
• C. By reducing the influence of brand recognition on purchasing decisions
• D. By limiting consumer choices to only local goods

Answer: (B)

Verified step by step guidance

1. Understand the historical context of the 1920s, a period marked by rapid industrial growth and the rise of mass production techniques.
2. Recognize that advertising in this era played a key role in shaping consumer behavior by promoting standardized products to a broad audience.
3. Analyze how advertising created widespread consumer demand by informing and persuading potential buyers about the benefits and availability of these products.
4. Connect the increase in consumer demand driven by advertising to the expansion of mass markets, where goods were produced and sold on a large scale.
5. Conclude that advertising did not discourage mass production or reduce brand influence; instead, it supported the growth of mass markets by encouraging consumers to buy standardized products.