- 0. Basic Principles of Economics1h 5m
- Introduction to Economics3m
- People Are Rational2m
- People Respond to Incentives1m
- Scarcity and Choice2m
- Marginal Analysis9m
- Allocative Efficiency, Productive Efficiency, and Equality7m
- Positive and Normative Analysis7m
- Microeconomics vs. Macroeconomics2m
- Factors of Production5m
- Circular Flow Diagram5m
- Graphing Review10m
- Percentage and Decimal Review4m
- Fractions Review2m
- 1. Reading and Understanding Graphs59m
- 2. Introductory Economic Models1h 10m
- 3. The Market Forces of Supply and Demand2h 26m
- Competitive Markets10m
- The Demand Curve13m
- Shifts in the Demand Curve24m
- Movement Along a Demand Curve5m
- The Supply Curve9m
- Shifts in the Supply Curve22m
- Movement Along a Supply Curve3m
- Market Equilibrium8m
- Using the Supply and Demand Curves to Find Equilibrium3m
- Effects of Surplus3m
- Effects of Shortage2m
- Supply and Demand: Quantitative Analysis40m
- 4. Elasticity2h 26m
- Percentage Change and Price Elasticity of Demand19m
- Elasticity and the Midpoint Method20m
- Price Elasticity of Demand on a Graph11m
- Determinants of Price Elasticity of Demand6m
- Total Revenue Test13m
- Total Revenue Along a Linear Demand Curve14m
- Income Elasticity of Demand23m
- Cross-Price Elasticity of Demand11m
- Price Elasticity of Supply12m
- Price Elasticity of Supply on a Graph3m
- Elasticity Summary9m
- 5. Consumer and Producer Surplus; Price Ceilings and Floors3h 45m
- Consumer Surplus and Willingness to Pay38m
- Producer Surplus and Willingness to Sell26m
- Economic Surplus and Efficiency18m
- Quantitative Analysis of Consumer and Producer Surplus at Equilibrium28m
- Price Ceilings, Price Floors, and Black Markets38m
- Quantitative Analysis of Price Ceilings and Price Floors: Finding Points20m
- Quantitative Analysis of Price Ceilings and Price Floors: Finding Areas54m
- 6. Introduction to Taxes and Subsidies1h 46m
- 7. Externalities1h 12m
- 8. The Types of Goods1h 13m
- 9. International Trade1h 16m
- 10. The Costs of Production2h 35m
- 11. Perfect Competition2h 24m
- Introduction to the Four Market Models2m
- Characteristics of Perfect Competition6m
- Revenue in Perfect Competition14m
- Perfect Competition Profit on the Graph20m
- Short Run Shutdown Decision34m
- Long Run Entry and Exit Decision18m
- Individual Supply Curve in the Short Run and Long Run6m
- Market Supply Curve in the Short Run and Long Run9m
- Long Run Equilibrium12m
- Perfect Competition and Efficiency15m
- Four Market Model Summary: Perfect Competition5m
- 12. Monopoly2h 13m
- Characteristics of Monopoly21m
- Monopoly Revenue12m
- Monopoly Profit on the Graph16m
- Monopoly Efficiency and Deadweight Loss20m
- Price Discrimination22m
- Antitrust Laws and Government Regulation of Monopolies11m
- Mergers and the Herfindahl-Hirschman Index (HHI)17m
- Four Firm Concentration Ratio6m
- Four Market Model Summary: Monopoly4m
- 13. Monopolistic Competition1h 9m
- 14. Oligopoly1h 26m
- 15. Markets for the Factors of Production1h 26m
- 16. Income Inequality and Poverty36m
- 17. Asymmetric Information, Voting, and Public Choice39m
- 18. Consumer Choice and Behavioral Economics1h 16m
Price Elasticity of Demand on a Graph: Videos & Practice Problems
Price Elasticity of Demand on a Graph shows how responsive quantity demanded is to a change in price by the shape of the demand curve. At one extreme, perfectly elastic demand has elasticity of \( \infty \) and appears as a horizontal line. More generally, elastic demand means price elasticity is greater than 1, so a small price change causes a relatively larger change in quantity demanded, especially when close substitutes are available.
In the middle, unit elastic demand means the percentage change in price and the percentage change in quantity demanded are equal, often written as \(|\\%\Delta Q_d| = |\\%\Delta P|\) . As the curve becomes steeper, demand becomes inelastic, where price elasticity is less than 1 and quantity demanded changes relatively little when price changes.
At the other extreme, perfectly inelastic demand has elasticity of \(0\) and appears as a vertical line. A useful visual pattern is that demand curves move from horizontal to vertical as they become less elastic and more inelastic.
Let's relay all this elasticity information to the economist's best friend:The Graph
Price Elasticity of Demand on a Graph

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A perfectly elastic demand curve is represented as a horizontal line on a graph. This means that the price elasticity of demand is infinite (). Buyers will purchase any quantity of the good at one specific price, but if the price increases even slightly, the quantity demanded drops to zero. This situation is rare but can be seen in perfectly competitive markets, such as the market for wheat or foreign currency. The horizontal line indicates that the market is very sensitive to price changes, and sellers cannot charge more than the market price without losing all customers.
Elastic demand occurs when the price elasticity of demand is greater than 1 (). On a graph, this is shown by a relatively flat or shallow demand curve. A small increase in price leads to a large decrease in quantity demanded because consumers can easily switch to substitutes. For example, if the price of beef rises, people might buy chicken instead. The curve's flatness reflects high responsiveness of quantity demanded to price changes, meaning the percentage change in quantity demanded is greater than the percentage change in price.
Unit elastic demand occurs when the percentage change in quantity demanded equals the percentage change in price, so the price elasticity of demand equals 1 (). Graphically, the demand curve is neither too flat nor too steep but has a shape where proportional changes in price and quantity demanded are equal. For example, a 10% increase in price leads to a 10% decrease in quantity demanded. Real-world examples are rare, but clothing sales during discounts often approximate unit elastic demand, where a 40% price cut might result in a 40% increase in quantity sold.
Inelastic demand is characterized by a steep demand curve where the price elasticity of demand is less than 1 (). This means that quantity demanded changes less than the price change. Consumers are less responsive to price changes because the goods are necessities or have few substitutes. Common examples include cigarettes and gasoline. For instance, even if gasoline prices rise significantly, people still buy nearly the same amount in the short term. The steep curve reflects that quantity demanded remains relatively stable despite price fluctuations.
A perfectly inelastic demand curve is a vertical line on the graph, indicating that quantity demanded does not change regardless of price changes. The price elasticity of demand is zero (). This situation is very rare but can occur for life-saving drugs or essential goods. For example, patients needing a life-saving drug will buy it no matter how high the price goes. Similarly, table salt is often considered nearly perfectly inelastic because people buy roughly the same amount regardless of small price changes. The vertical line shows that quantity demanded is fixed despite price variations.