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Multiple Choice
Which of the following best describes the price strategy of unbundling?
A
Selling products or services separately rather than as a package
B
Combining multiple products into a single package for one price
C
Setting a minimum legal price above equilibrium
D
Selling goods illegally above the price ceiling
Verified step by step guidance
1
Understand the concept of 'unbundling' in pricing strategy: it refers to the practice of selling products or services separately rather than as a combined package.
Compare the options given to identify which one matches the definition of unbundling.
Recognize that 'combining multiple products into a single package for one price' is the opposite of unbundling, often called 'bundling'.
Note that 'setting a minimum legal price above equilibrium' relates to price floors, which is a regulatory concept, not a pricing strategy like unbundling.
Identify that 'selling goods illegally above the price ceiling' refers to black market activity, unrelated to the pricing strategy of unbundling.