Segmenting a market based on gender is a type of __________ segmentation.

• A. psychographic
• B. behavioral
• C. demographic
• D. geographic

Answer: (C)

Verified step by step guidance

1. Understand the concept of market segmentation, which involves dividing a broad consumer or business market into sub-groups based on shared characteristics.
2. Identify the common types of market segmentation: demographic, geographic, psychographic, and behavioral.
3. Recall that demographic segmentation divides the market based on measurable population characteristics such as age, gender, income, education, and family size.
4. Recognize that segmenting a market based on gender specifically falls under demographic segmentation because gender is a demographic variable.
5. Conclude that the correct type of segmentation for dividing a market by gender is demographic segmentation.