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Multiple Choice
Small businesses can use nonstore retailing methods such as the internet to:
A
reduce the need for any marketing or advertising
B
eliminate all operating costs
C
avoid complying with government regulations
D
reach a wider customer base beyond their local area
Verified step by step guidance
1
Understand the concept of nonstore retailing, which refers to selling goods and services outside of a traditional physical store, such as through the internet, catalogs, or direct sales.
Recognize that nonstore retailing methods, like internet sales, allow businesses to access customers who are not limited by geographic location, thus expanding their potential market.
Evaluate the incorrect options: nonstore retailing does not eliminate marketing or advertising needs, nor does it remove operating costs or exempt businesses from government regulations.
Focus on the key advantage of nonstore retailing for small businesses, which is the ability to reach a wider customer base beyond their local area.
Summarize that the primary benefit of using the internet for retailing is expanding market reach, which can lead to increased sales opportunities and business growth.