In which stage of the product life cycle does the market for the product usually become saturated?

• A. Introduction stage
• B. Decline stage
• C. Growth stage
• D. Maturity stage

Answer: (D)

Verified step by step guidance

1. Understand the concept of the product life cycle, which typically includes the stages: Introduction, Growth, Maturity, and Decline.
2. Recall that the Introduction stage is when the product is first launched and sales are usually low as the market is just becoming aware of the product.
3. Recognize that the Growth stage is characterized by rapidly increasing sales as the product gains acceptance and market share expands.
4. Identify that the Maturity stage is when the product's sales growth slows down and the market becomes saturated because most potential customers have already adopted the product.
5. Note that the Decline stage follows maturity, where sales begin to fall due to market saturation, technological changes, or shifts in consumer preferences.