When a firm is considering going global, the __________ step is deciding which market(s) to enter.

• A. second
• B. first
• C. final
• D. third

Answer: (A)

Verified step by step guidance

1. Understand the sequence of steps a firm typically follows when going global: usually, the process starts with deciding whether to go global or not (the first step).
2. Recognize that after deciding to go global, the next critical step is to determine which specific market(s) to enter, as this choice affects all subsequent decisions.
3. Identify that this market selection step is logically the second step because it follows the initial decision to expand internationally.
4. Note that after choosing the market(s), the firm will proceed to other steps such as deciding on the mode of entry, marketing strategies, and finalizing operations, which come later in the process.
5. Therefore, the step of deciding which market(s) to enter is the second step in the firm's global expansion process.