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Multiple Choice
Given a downward-sloping linear demand curve, in which price range is the price elasticity of demand greater than 1 (i.e., demand is elastic)?
A
At lower prices and higher quantities
B
At higher prices and lower quantities
C
At the midpoint of the demand curve
D
At all price ranges
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Verified step by step guidance
1
Recall the definition of price elasticity of demand (PED), which measures the responsiveness of quantity demanded to a change in price. It is calculated as \(PED = \left| \frac{\% \text{ change in quantity demanded}}{\% \text{ change in price}} \right|\).
Understand that for a linear demand curve, the elasticity varies along the curve because the percentage changes in price and quantity differ at different points.
Recognize that at higher prices and lower quantities, a small percentage decrease in price leads to a relatively larger percentage increase in quantity demanded, making demand elastic (PED > 1).
At lower prices and higher quantities, the percentage change in quantity demanded is smaller relative to the percentage change in price, so demand tends to be inelastic (PED < 1).
Note that at the midpoint of a linear demand curve, the price elasticity of demand is exactly 1 (unit elastic), dividing the elastic and inelastic regions.