For new product marketers, early adopters are important because they tend to be:

• A. willing to try new products and influence others' purchasing decisions
• B. primarily motivated by low prices
• C. uninterested in innovation
• D. the largest segment of the market

Answer: (A)

Verified step by step guidance

1. Understand the concept of 'early adopters' in the context of product marketing. Early adopters are a specific group of consumers who are among the first to try new products or innovations.
2. Recall the characteristics of early adopters: they are typically more open to innovation, willing to take risks on new products, and often have influence over other consumers' purchasing decisions.
3. Compare the given options with these characteristics. For example, early adopters are not primarily motivated by low prices, nor are they uninterested in innovation.
4. Recognize that early adopters are usually not the largest segment of the market; instead, they represent a smaller, influential group that helps spread product adoption.
5. Conclude that the correct description of early adopters is that they are 'willing to try new products and influence others' purchasing decisions.'