The key to a successful emotional advertising appeal is to use the emotion to:

• A. avoid any association between the product and emotions
• B. focus solely on providing factual information about the product
• C. create a connection between the product and the consumer's feelings
• D. emphasize negative emotions to discourage product use

Answer: (C)

Verified step by step guidance

1. Understand that emotional advertising appeals aim to connect the consumer's feelings with the product or brand, making the message more memorable and persuasive.
2. Recognize that avoiding any association between the product and emotions contradicts the purpose of emotional advertising, which relies on emotional connections.
3. Note that focusing solely on factual information is characteristic of rational appeals, not emotional appeals, which prioritize feelings over facts.
4. Identify that emphasizing negative emotions to discourage product use is not a typical goal of emotional advertising, which usually seeks to encourage positive associations.
5. Conclude that the key to a successful emotional advertising appeal is to create a connection between the product and the consumer's feelings, thereby enhancing engagement and influence.